![]() ![]() Off-trade is further sub-segmented into supermarkets/hypermarkets, convenience stores, specialist stores, and other distribution channels. By distribution channel, the market is segmented into on-trade and off-trade. By category, the market is segmented into dairy and non-dairy. By product type, the market is segmented into impulse ice cream, take-home ice cream, and artisanal ice cream. The ice cream market is segmented based on product type, category, distribution channel, and geography. Ice cream is a sweetened frozen food typically eaten as a snack or dessert. Premium ice creams have become a popular product among health-conscious consumers due to the presence of high-quality ingredients and a lower amount of aeration compared to regular ice creams. There is also a rising demand for premium ice creams, thus driving the market's growth. The shifting consumer preference toward the vegan diet and the growing lactose intolerance population resulted in improved demand for the non-dairy ice cream category. In addition to their natural flavor, these ice creams are free of preservatives. The ice cream market worldwide is majorly driven by product innovations, especially in terms of taste profile and natural ingredients. However, the take-home category sales are peaking dynamically. Traditionally, the impulse category accounted for 60%, whereas the take-home category accounted for 30% of the sales, as reported by Havmor and Mother Dairy operating in the Indian market. Post the pandemic, several companies reported that the industry is facing a major boost in the take-home segment. As the large labor force returned to manufacturing units and the on-premise sales through specialty stores, supermarkets, and convenience stores are returning to normalcy, thus boosting the market sales. However, the market has recovered from the pandemic rapidly since the situation returned to normal. The ice cream industry suffered during COVID-19 due to supply chain disruptions caused by the logistical restrictions on trucking and shipping, which impacted ice cream sales. The ice cream market is projected to register a CAGR of 2.87% in the next five years. ![]()
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